"My friends and I all struggled to furnish our homes with baby products that resonated with our lifestyles..."

“We had a hard time justifying spending our hard earned money on gear with less than appealing looks and weak functional capabilities. Many of us, particularly those who live in urban environments, also didn’t feel good about tossing our used gear out with the garbage. But with most baby products being cheaply made, difficult to clean and impossible to collapse into a small footprint, we had little or no choice.”

“I set out to create a line of products that spoke to me and to my friends. I wanted to develop products that we would be proud to have in our homes. Mostly locally made by hand, we have taken great care to consider their environmental impact from beginning to end.”

Following a 15 year career at Nordstrom, Dayton-Hudson, and most recently as Group Vice President for Kenneth Cole Productions, Victoria believed that it was time to start a company that could make the kind of baby gear that moms like her would prefer to purchase. Her prior success fueled her desire to build a company that will change the face of how baby products are designed, marketed and distributed across the globe.

Her goal is to provide consumers with products that are made using environmentally friendly materials in ethical factories, while combining superior functionality with a sense of style uniquely attuned to each consumer’s lifestyle.

The company expects to contribute a portion of its after-tax profits to Native American organizations ranging from the Navajoland Entrepreneur Association and those committed to helping children reach their full potential to Natïve Visions and organizations committed to saving their Native culture and Mother Earth.